The Power of “Zero”
This website is a fascinating experiment. This website and all other channels will document the creation of films in real time. Now is the most exciting time. Very close to the beginning. Very close to “Zero.” Every day, every week will bring change. What will happen? Will the project die at the very beginning or will it continue to grow? That is the question, that is the power of “Zero.”
1. The individual has the power
The internet is fascinating. It gives everyone the opportunity to present their thoughts, texts, videos, and products worldwide. A simple website is enough to publish texts. It is possible to publish online for free. There are free blogs, free software for websites, and even storage space is included with some free email services.
Anyone who wants to say, do, or show something has the opportunity to do so.
YouTube offers free space for videos.
You can publish your own books for free on Amazon. Worldwide!
It goes even further. A whole group of social media platforms are practically begging you to write, post, and react on them.
You don’t have to ask anyone if you want to post something online. There is no publisher, no university, no group of experts that can forbid you from taking action.
What a difference compared to the past. If you wanted to attract attention, you needed the press on your side, you had to place advertisements, print posters, distribute flyers.
Everything, absolutely everything, cost money. Every advertisement, every extra millimeter of ad space, every single piece of printed advertising material had to be paid for.
Of course, there was also “free PR,” but even these campaigns had to be prepared well in advance and presented to journalists with a great deal of effort.
Let’s get to the point. Just a few years ago, it was practically impossible for an individual who did not belong to or work for a powerful organization to be heard by the general public.
Today, a nice hobby chef stands in his kitchen, films himself baking pizza, and can potentially reach millions of people around the world. Those who are successful even get advertising revenue on top of that.
The power of the media has completely reversed. In the past, you had to pay the media to print or broadcast your advertising. Now global corporations like Google, Amazon, and Facebook pay you when you provide them with content or text.
Unbelievable!
2. Marketing becomes a numbers game
But the even greater revolution is taking place in marketing. The internet allows everyone to receive direct, immediate feedback on the success of every published post. YouTube has its own analytics that document the success of your video. Every website can be analyzed in detail using free programs. Broken down by the number of hits, geographical access, even the exact time of access is displayed.
None of this would have been possible without the internet. There was “direct marketing” with the possibility of feedback on figures and results. But even with these campaigns, it was impossible to determine how many potential customers had actually read your advertising letter, for example.
The internet is not perfect; it is full of sensational headlines, videos that are only designed to get you to click on them, and advertising that annoys every visitor to websites or social media platforms.
Everyone wants to be seen, everyone wants to be successful. Every company invests in marketing and wants to achieve annual growth.
But the internet provides anyone interested in marketing with a wealth of figures.
3. The Power of Zero
The two points above complement each other. We note the following:
Firstly: Anyone, really anyone, can start an exciting online project these days.
Second: It is possible to measure the success of every measure every day.
What an opportunity! This is the dream of every marketing fan.
With the help of the internet, the path of the future produced film can be traced exactly. These technologies make it possible to create something out of nothing. To build success out of this nothingness.
Here, now and today, almost nothing exists of the planned films. An idea, yes. Advertising material, yes, that exists. There are plans, ideas, visions. But no film yet. No films.
What an exciting time. What a challenge.
Today, it’s just a text on a website. Today, it’s just a text that no one reads.
But tomorrow… we’ll see.
.
4. Why projects die
Maybe this has happened to you before. You come across an exciting website, an interesting video channel, you find something you really like… and then you look to see what other texts or videos are available. But you only find a few more posts and nothing else. The author has given up. They lost interest, the number of visitors was too low, there was no growth in visitor numbers.
So the creator gave up working on the project. There can be many reasons for this, but I think the most common reason is that the creator approached the project with the wrong attitude.
Everyone wants to be successful. Everyone wants to be successful FAST.
But that’s not how it works. Not on the internet, not in real life.
Success is—if we leave out the exceptions—a slow, slow process.
Slow.
Boring.
Exhausting.
No wonder so many give up. No wonder so many projects fail.
Success comes to those who are willing to pay for it. With their time, with their commitment, with their daily work.
5. We are documenting a journey here
This website, this project, exists so that others can follow this project in real time. Ideally, it’s exciting, thrilling, and inspires you to start your own project, your own film.
As I wrote on another page about screenwriting, there is a magical moment. Your energy that brings an idea from the abstract level into reality. Your idea that becomes reality out of nothing.
That is the magical act. That is the magic of the first moment, that is the power of “Zero.”