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The Power of “Zero” This website is a fascinating experiment. This website and all other channels will document the creation of films in real time. Now is the most exciting time. Very close to the beginning. Very close to “Zero.” Every day, every week will bring change. What will happen? Will the project die at…
The Mystery of Marketing Now let’s talk about movies Here’s the refreshing truth: Nobody likes marketing. Customers don’t like marketing. Buy now! Buy at the best price! Only today! Decide now! Companies don’t like marketing either. Marketing? Yes, you do it because you have to. But, actually, it’s just a cost factor. And what is…